Parking Lot Striping & Cost Benefits
As a commercial or residential property manager, you probably understand the importance of curb appeal. You take steps to keep the exterior of your building painted, have your windows washed regularly and maintain your landscaping. However, you are also responsible for maintaining everything from your HVAC system to your roof. If you are like many property managers, there never seems to be a sufficient budget to accomplish everything that you would like. One area that is frequently overlooked is the parking lot. It is an important part of your property’s curb appeal, but if you are not keeping it striped and marked, you could be losing money.
Parking Lot Striping & Cost Benefits – Your Parking Lot Could Discourage Repeat Customers
Customers want to feel that they and their vehicles are safe in your parking lot. If your lot does not have pavement markings to direct traffic, warn of intersections or denote crosswalks, drivers as well as pedestrians could be distracted and confused. This increases the likelihood of an accident, and an accident could turn once-loyal customers against your business. Without stripes to mark the parking spaces, drivers risk having their doors dented, becoming blocked in by a haphazardly parked vehicle or overlooking no-parking areas.
Your Parking Lot Could Discourage Potential Customers
Whether you manage an outlet mall or a major retail store, attracting new customers is essential to your company’s growth. Even customers who have frequented your business for many years may have trouble navigating your parking lot, so imagine how confusing it could be for a new visitor. If your parking lot proves too confusing, potential customers may simply drive away.
Unmarked Parking Lots Could Contribute to Tenant Churn
Commercial and residential tenants can quickly tire of dented doors, scraped paint, blocked traffic lanes and illegally parked vehicles. Some tenants may complain, but others may simply start looking for another property. You must then incur the expenses related to replacing tenants who do not renew their leases.
Unmarked Parking Lots Increase Your Potential Liabilities
People whose vehicles are damaged or who suffer a personal injury on your property may try to collect from you. If the injury or damage is related to missing or improper pavement markings, there is a possibility that you could be held responsible. Although your insurance might protect you, you could be faced with higher premiums. Parking lot striping and pavement markings can go a long way toward proving that you were not negligent and therefore should not be found liable.
Other Cost Benefits
There are some miscellaneous ways that you could boost your bottom line by having your parking lot striped and marked. You can protect yourself against fines resulting from your failure to comply with the ADA. You do not risk alienating a customer by having his car towed for illegally blocking a fire lane or driveway. You can park more vehicles in the same space, optimizing your land usage.
Parking Lot Marking Is Economical
Having a professional stripe and mark your parking lot is quite economical. Driveway Sealing Call Frank can help you with all of your pavement maintenance, including parking lot striping, residential and commercial sealcoating, asphalt repairs, concrete installation and repair, asphalt paving and infrared asphalt patching. We have been providing superior work at affordable rates since 1998. If you have more questions about Parking Lot Striping & Cost Benefits, contact us for a free quote by submitting the online form or calling 1-800-DRIVEWAY or (203) 378-0080.
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